From Spotify to Swedish House Mafia: Scandinavia’s Impact on Music Markets

SwedishHousemafiaHow does a relatively small European country come to be a major player in the U.S. and global music scene? With less than 10MM citizens, Swedish artists, producers and studios contribute to 1 in every 4 hit songs on the U.S. airwaves. Then there’s music streaming, the latest darling of the music tech set, an exploding market sector led by Stockholm-based Spotify who now boasts more than 75MM users of whom 20MM pay a monthly subscription fee.

On Monday, October 12, Pacific will host its fifth Music Business Symposium, which will bring new insight and inform the campus of the many opportunities for international collaboration between players in the growing international music industry. Featured speakers will include Pacific alum, Will Stevenson, Senior Artist Manager at The Artery Foundation, currently works with Dance Gavin Dance, This Wild Life, Hail The Sun, A Lot Like Birds and Jesse Lawson among others. He helped launch the careers of A Day To Remember, Sleeping With Sirens, Of Mice and Men, Breathe Carolina and The Devil Wears Prada. Will, along with The Artery Foundation, has worked with artists that have collectively sold millions of albums and have toured worldwide.

Professors Henric Lindstrom and Jonas Bjalesjo from the Linnaeus School of Business and Economics in Sweden will make presentations on the Scandinavian music business and will appear with Will Stevenson on a mid-morning panel with Pacific’s own Dr. Sacha Joseph-Mathews of the Eberhardt School of Business, an authority on international marketing and export of music-related products and services.

The symposium begins at 9:00 AM Pacific time at the De Rosa University Center and continues through to the afternoon. A full schedule is found at the end of this release. It is free and open to all Pacific students, faculty, staff and alumni. Attendees are asked to register online via the link below. Lunch will be included for all pre-registered attendees.

In addition to the panel discussion and talks, after lunch, Pacific students from a variety of majors will share their Digital Story Projects with attendees. These projects profile a different Scandinavian artist, producer or entertainment company as part of the student’s Music Industry Analysis class.

For more information please contact Keith Hatschek, Music Management Program Director, 209-946-2443 or The event is co sponsored by The Conservatory of Music, Pacific Music Management Club and International Programs and Services.

Pacific Music Business Symposium Registration Link –

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